TO WRITE THE ATTENTION THAT SECURES THE ANNOUNCEMENTS

The most important aspect of any business is selling the product or the service. Without sales, business can exist for very of length.

All the sales begin with a certain form of publicity. In order to construct sales, this that makes publicity must see or hear by the potential buyers, and it makes react to the publicity of certain way. The credit for the success, or the fault for the lack of almost all the announcements, again invests to the announcement itself.

Generally, the “writer of the announcement” would want that the perspective did one of the following one:

a) To visit the warehouse to see by itself and to judge the product, or to write a check immediately and to send it for the merchandize that are made publicity.

b) To telephone for an appointment to hear the presentation of sales completes, or to write for more information than ascends to the same thing.

The bottom in any announcement is absolutely simple: In order to do that the reading one buys the product or the service. NinguÌ  n announcement that reader makes to pause briefly only in this thought, as soon as to admire the product, or to believe simply what is written on the product - is doing its work totally.

The “writer of the announcement” must know exactly what he wanted that his reader did, and whatever it does not remove the wished action is an absolute loss of the time and money.

In order to remove to the wished action from the perspective, all the announcements they are written according to a “simple main formula” that it is:

1) attracts the “attention” of its perspective.

2) “interest” their perspective in the product

3) cause to its perspective to “desire” the product

4) demand “action” of the perspective

To never forget the basic rule publicity copywriting: If the announcement is not read, it will not stimulate any sale; if it is not seen, it cannot be read; and if it does not order nor it roasts the attention of the reader, it will not be seen!

The majority of copywriters advertizing right knows these fundamental ones the other way around they send and them. If you know that or or right now they are exhibiting him them, their knowledge and practice of these fundamental ones will determine the degree of their success like copywriter advertizing.