Its control of the business

If you are thinking that it is time of the cleaning or hour for an annual control, its business needs to undergo a control every year. It does not concern how he is great or small it is his business, you you cannot calibrate the effectiveness of any changes that you have realized without analyzing the advantages and the bottom.

Here they are 10 questions to obtain to him begun:

• How their sales year-to-date compare to the pairs passed of years? Not to be satisfied if you handled to match them because if the sales remained equal then you have reached growth zero. With the inflation, this flat line of the growth is a danger signal for more hardship under the way.

• What percentage of its business is of clients of the repetition? This is important to know because if is too low, later it needs to be improved. The considered cost to obtain to a new client against the existing retention can as much be as five to one in terms of dollars happened. The safekeeping of clients is more profitable than new constantly whom they look for.

• How long it has been since you offered a new product or a service? The loyal clients have taste to see changing him and progressing with the times. If you are stuck for an idea, to ask its clients which he needs.

• You consider to put and the expenses or the investments of publicity? How you watch the money passed in these areas affects its good will to pass the money absolutely. You would watch prescriptions like loss of money? The commercialization is investing really in you, its vision, and its company. The old saying that you must pass the money to make the money is truth, but you must pass it wise. To pass it in the announcements that are throwing of answers and orders, and if you are not perhaps necessity to change publications.

• You know which you are the band and to use it to place positively his business in means? I will bet that at least he does one of his competitors. Almost each mention of a company or a business in newspapers and the compartments is a direct result of efforts of the publicity. Being quoted or being offered in an article it speaks to volumes to his clients and readers who are their potential perspective. A good consultant of the band can do that you and to demonstrate ways to him to extend the life utility of that article beyond his publication.

• Are mentioned you in the Yellow Pages? If you have only one listed line, to consider to include a small announcement in the Yellow Pages. If you can allow yourself, will pay dividends through year.

• You nipple its regular clients improvement that its drop-ins? You must. If their clients do not feel special when coming to you for products of services, why continue being loyal you? To only have a day of the esteem of the client or a special sale of the invitation for its regulars. To create a list of people to those who are sent propaganda of their regulars. To send the postal or occasional greeting cards for the special events or as soon as to remain in contact. To learn to recognize them in view and to greet them by name when they visit to him.

• How long he has been since you really spoke with one of his clients? Because you hardly appreciate when his doctor takes time to speak with you, his clients will appreciate to him if you take an interest in his needs. If you have a company of services, to have the lunch or periodic coffee with some regulars - even if they make contact to him with enemy with only once or twice the year. The personal tact in an impersonal world will be remembered.

• How his to do of the business it is compared to his competition? Each company, does not matter what the size, even has competition - home-based businesses. Its business is growing or reducing the stature? It is his appraisal or service better than hers? If it is so you can say to potential clients on the difference of the price? To think of how you can improve his service to solve or to exceed the expectations his client.

• They are its happy employees? Not to ask to them that direct, but to observe them through day. The clock, listens and learns. The employees who as their works do not watch the clock to stop time, are not habitual slow, do not have poor corporal language, do not spend time in personal calls of telephone, and they do not watch as never they smiled. To observe how they build reciprocally with the clients. Each is not a phosphorus for the direct bonding with the public, so to make sure that you do not have an employee who is moving away business.

I can remember when it worked in my first extra-curricular work. It was a company of services with me as soon as the owner and in the work. There was direct bonding with the clients, and never there was a problem with the smile when expensive speaking to face with them. That landlord I occurred the best extremity of the business of my life, when it needed that when speaking with the clients on the telephone I must also smile. For a certain inexplicable reason, when you smile whereas you speak on the telephone, the interchange with the client gets to be more pleasant and more productive. It is as if that smile happened to the right through the wires of the telephone to the person with whom you are speaking.

Their own personal CFO become

The personal budgets and finances are not preferred subjects of the majority of people, and certainly not one mine. The executives of the bank even have problems in this area, but you are industralist so they do to him. You are concentrating as much time in his business, his personal check checkbook takes a back seat. Then a day they find him with the alarming fact that you are not saving enough per thin times and you terrify yourself.

Well, as soon as to apply its professional talents to the situation and to make its own CFO personal. Using its eyes of CFO in the situation, it tempers the pain somehow to deal with its own money. In order to obtain begun, they are 5 rules here to treat its personal finances like a business:

1. To be its own board of directors. In order to make good decisions, you must know how what you are trying to reach. Business, the board of directors writes mission declarations to maintain to the company in track with goals. In the country, it is incumbent on you to define its mission and to make sure of they are satisfying it to him writing down its goals. Not hardly its financial goals either, but their goals of the “life”.

2. To know its operating expenseses. You know what you spend every month in average? The businesses do because they base his budgets on historical landlords of the cost. The majority of people, nevertheless, does not know what running costs to maintain its lives. You can make budgets towards outside detailed, but she discovers at the end of the month that you have not stuck him. So instead of to make a budget that dictates how much to happen, it makes “a declaration of the flow of liquidity” that the files how much you really spend every broken month in several categories.

3. To know its value net. The companies measure progress towards goals through the balance that enumerate their assets and responsibilities. Its net S-value its balance where you enumerate all that you you own. That means its verification and the accounts of savings, the investments, car, house, etc. less everything than you must. To follow its net value quarterly to make sure that you are moving towards your personal goals. Without this step, you can be that she does not see the impact of his decisions of the money until is too slow.

4. Results of the decisions of the money of the prognosis. When a business makes important decisions, they use a called process “panorama planning”. They watch the possible results of an option compare to another one. You can use the same process to make decisions from the elegant money. For any option, to choose two options, and later to watch what each answer would make to its flow of liquidity and net value. To remember, not to be no “good” or “bad” option there - only the options that put to him more close or more far from their goals.

5. To follow the progress by annual information. Hardly because the companies determine their progress in their annual information, you need to review his list of priorities every year. You have obtained goals? Their patrons of the cost have changed? You happened less than you won? You saved so much as you glided?

You need to treat his money like you convite his business. To give the time him that deserves, because in the end the time you happen you are really an investment in and its dreams.

Tried for a loan of business of the bank, lately?

If you have tried to lately secure a loan of the bank for his business, you know that is not ninguÌ slam-dunk. The promos for the loans of VAS and the loans for the minority or the women owned the sounds of the great businesses, but when you obtain the nose-to-nose with a banker he is another history.

Some of the reasons that do that it seems so difficult they are that many officials of loans feel that you are loans your money instead of banco' S. Take the almost personal responsibility to maximize the reimbursement.

Another one is that he particularly is suspected new companies. Since 4 outside fall of 5 or 80% within the first three years, many moneylenders require a history of three years to make business.

Past, with all the combination and acquisitions of the bank that have happened the procedure of decision making has been far off-site moved of the local branch. To add all these reasons for above, and you must be preparation razzle-for dazzling to the banker.

Here they are some extremities to make him loans more attractive to the bank. First, beginning with a bipartite presentation. To initially put under a brief description of its request of the loan. In this description to include:

• Extracts of its enterprise plan on its concept of the business, directive equipment, and financial projections.
• Descriptions of the history of credit of the main ones of its business.
• The answers of the writing to sharpen the questions of the moneylender of how much you will need, how you will use it to you, and how will restitute you it?

This one must be a document of page two to three and a qualifier can be considered mutual. It determines if the bank has alguÌ  n interest in the loans you them bottoms before you rotate his wheels per hours in front of the loan official. You can want to finish the document with his telephone number so that the banker can behind request an appointment or a discussion to him.

If you have dazzled to loan official sufficiently and has obtained an appointment to find it with, later it is hour to prepare the “great arms”. The ammunition that you will come preparation with will be three years of declarations of taxes personal for all the main ones of its company and the existing business. To include the credit information on all the main ones, a complete and impressive enterprise plan, and information of the collateral and the capitalization.

This it sounds as much information and it will require immense effort, but that one is because the property of the business is not for each.

Besides the preparation with all which the red tape is prepared for any question without sense the moneylender could send in you. To take the time to think around and to originate a second advertizing announcement 30 on which you glide in doing and how he will benefit them and to the business.

To prepare itself to far explain any defect of the credit that appears in the credit information before the banker has an opportunity to worry about them. To be certainly you can demonstrate “to movements of cash” the understanding and the knowledge, without which ninguÌ condemns  n business. To draw up to its considered balance more realist of the flow of liquidity and banking account. To make sure that the banking balance never goes negative, and for a good demonstration of the tact the reimbursement of loan like separated line article. This demonstrates to banker who you understand priorities.

The collateral can be necessary to satisfy the anguish with the moneylender on the reimbursement of the loan, and unfortunately the majority of the small companies has too many few assets to satisfy this necessity. They force many industralists to promise to personal assets such as its home to alleviate the bank. This can seem easily frightened, and is, unless you are really safe of your success.

It sounds like a task of enormous proportions, but with certain preparation and determination it can be done. It is not as easy as all the announcements that you have heard, and the fact that you are beginning an owned business “woman” will not hardly cut ice with a banker, but all the life is a game is not he?

After all, that one is because you are industralist instead of a corporative footman is not he? TO GO FOR GOLD!

TO WRITE THE ATTENTION THAT SECURES THE ANNOUNCEMENTS

The most important aspect of any business is selling the product or the service. Without sales, business can exist for very of length.

All the sales begin with a certain form of publicity. In order to construct sales, this that makes publicity must see or hear by the potential buyers, and it makes react to the publicity of certain way. The credit for the success, or the fault for the lack of almost all the announcements, again invests to the announcement itself.

Generally, the “writer of the announcement” would want that the perspective did one of the following one:

a) To visit the warehouse to see by itself and to judge the product, or to write a check immediately and to send it for the merchandize that are made publicity.

b) To telephone for an appointment to hear the presentation of sales completes, or to write for more information than ascends to the same thing.

The bottom in any announcement is absolutely simple: In order to do that the reading one buys the product or the service. NinguÌ  n announcement that reader makes to pause briefly only in this thought, as soon as to admire the product, or to believe simply what is written on the product - is doing its work totally.

The “writer of the announcement” must know exactly what he wanted that his reader did, and whatever it does not remove the wished action is an absolute loss of the time and money.

In order to remove to the wished action from the perspective, all the announcements they are written according to a “simple main formula” that it is:

1) attracts the “attention” of its perspective.

2) “interest” their perspective in the product

3) cause to its perspective to “desire” the product

4) demand “action” of the perspective

To never forget the basic rule publicity copywriting: If the announcement is not read, it will not stimulate any sale; if it is not seen, it cannot be read; and if it does not order nor it roasts the attention of the reader, it will not be seen!

The majority of copywriters advertizing right knows these fundamental ones the other way around they send and them. If you know that or or right now they are exhibiting him them, their knowledge and practice of these fundamental ones will determine the degree of their success like copywriter advertizing.