Saturday, February 9, 2008

Video iPod`s package

The tendency of the company to establish their packages Apple is redefined with each new appearance of a product. In fact, the ongoing quest to find the package and aesthetics and adaptation of the box at once the product and the needs of clients' focuses on discovering a more compact packaging and at the same time, with a expressive, yet subtle artistic touch. Due to the characteristics of the product, the packaging of the video iPod tries to be both practical and aesthetic, in order to symbolize somehow the visual characteristics and quality of the new product. The original package iPod is a 6 "cube box. Table had to be removed from the sleeve, following which was developed as a flower.
The first package of iPod reflects the image that the company was trying to promote: the exuberant style, expressive elements, dynamic and intense colors and sounds. After the emergence of the next types of iPods, this image of the product has changed into a more mature, an image that was expressed through the campaigns, the package and the overall design of the product. The main color of the video iPod is plain black, which is quite risky, but the original, taking into account the fact that the main aspect is that the device has the video, in the sense of the colors, movement and diversion. However, there are different accents of silver in the box, representing the Apple logo and the text. Still, the cabinet color is adapted to the iPod colors: white and black, like the iPod. By choosing these colours and this style of packaging, Apple wanted to create a more sophisticated and stylish appearance of the new products, together with this, the advertisements for the product changed to a number more mature and tone.
The shape of the box is different, and also, from the first flower-like box of the first generation iPod, iPod video `s box is rather flat and square, more stylish and more serious looking. In fact, this table works as a sleeve, and with an open end, similar to a DVD box set, but which also contains another box inside, which is well within fixed. The inner box is opened distinctive into 2 parts: one part contains the iPod device and the other contains a monolith. The package lacks a manual guide (still, with a small quick start), on the other hand, has a CD containing all the necessary instructions for using video iPod. In addition to these, the box contains an important statement and I think the copyright and a sleeve of real protection for the iPod. The CD containing instructions showing a PDF file that can be adapted to any computer, using the languages English, French, German, Japanese and Chinese. Another internal cable package contains a USB adapter and ear buds; this type of iPod has heard even smaller buds, which should be protected while the opening of the box.
The new product has video iPod, in addition to various improvements in the technical department (including the video function is the most important), another package, and another image format. The new package manages to remain practical, however, it becomes more secure. In addition to these, the new package offers a more sophisticated and elitist image of the product, concentrating on refined touches and neutral colors.

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